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7 Improvements to a More Amazing Events
Posted by on 02 September, 2012

Chandler ArmstrongThese are truly exciting times, where we are all being called upon to explore new ways and possibilities! While many choose to focus on the chaos and the challenges, we hope you will join us in seeing this as a time of the emergence of new potentials for our world! We heart-fully invite ALL who share our vision to join us in the co-creation of something Wonderful!



7 Ways of creating the best events yet..

  • New Improved Websites with social interaction, affiliate programs and much more.
  • New “Virtual and Live” presentations in the main lecture theater.
  • New “ONE NIGHT ONLY” Events bring you MORE special Events!
  • More “affordable” Exhibiting options! (Resulting in more exhibits)
  • More Social Programs including Saturday Event “AWAKE” Party
  • Monthly Newsletter, News Events and Articles!
  • New “licensed” expos allow YOU to bring the Body Soul & Spirit Expo to YOUR community!


A Unique Perspective
Over the past decade and a half we have produced over 180 expos and special events for our community in several cities across Canada.   In doing so, we’ve had the privilege of talking with an incredible group of people whose passion is to provide solutions for creating a better world, be it thorough sharing their wisdom, products or services.  We’ve also been honored to be able to talk to the many people are looking for new ways of living and being – listening to their many stories, feedback and insights on a daily bases in our work of organizing our events and publication.

Both these groups, those who provide and those who come to explore all the options offered in our community, to us, are equality a part of the same quest as people on the forefront of creating a new ways of living and being and better choices for our world!  We also the role of facilitating ways of bringing these two groups together as our part in the creation of new potentials for our world.

In the last several months we´ve heard from a lot of our exhibitors that they are looking for more economical prices for exhibiting at our events! We´ve heard your request and came up with some solutions that will allow us to continue to allow us to provide the best possible promotion for our events (TV, Radio Bill Boards, Major Papers, Poster Distribution, Internet Marketing and more)

Likewise, those who attend the expo tell us that they would like to see more value in the expo, including more best-selling authors, teachers and experts that have and continue to inspire them! 

Bring More Value and Better Prices is certainly a tall order to fill, but we’ve come up with some very creative solutions to do just that!
Our focus is providing facilitating “space” where these two groups can come together and creating new ways of create connections!  This year we’ve brainstormed and began to implement some ways to create a more memorable and enjoyable event for our exhibitors and presenters, as well as those who attend our events!   We’ve outline six of these below!

Improvement #1:  New and Improved Website

Although our site was state-of-the-art 12 years ago when it was launched.. a lot has changed!  New technologies have emerged that provide us with the opportunity to create the tools in the re-development of a more effective website that will allow us to effectively collaborate and work with all those that are part of the Body Soul & Sprit Expo, Magazine and Online Community.

We´ve been talking about our NEW website for just over 2 years now!  It may seem to many that our first attempt was "Bad Timing", as it was just before a sharp turn in the economy that seemingly temporarily derailed the project! In retrospect, this extra two years was exactly what we needed as it caused us to rethink what was really needed in our community and how we could be of service in filling this need!

We´ve realized that will we work with an extraordinary group of people that are passionate about providing better products, services and knowledge to people looking for New Ways of Being and  Living! We´ve spoken with many of you over the years, and while some have enjoyed a great deal of financial reward for doing what they love, other are still finding it a challenge, especially in the past 18 months! Our intention is to create and tools that will support the success so all can thrive at doing what they love to do.

If we are to create a truly successful event, magazine and online community...then it must be one that fosters a new level of sharing and mutual support! Well that´s exactly what we´ve set out to do with our new Website!

Here are just some of the new features we have planned...

  • A completely new look and feel for our entire website!
  • Better tools to allow member to post directory listings, submit events classes
  • A NEW News & Articles Section with featured columnist, best used in Magazine!
  • New Social Media functionality on the community pages and a mini feed on main page…
    • Paul is Exhibiting at the Body Soul & Spirit Expo"
    • "New Lecture (Lecture Title) posted for Calgary Body Soul & Spirit Expo"
    • "Janet Post a new Article (New Article Name).
    • Member commenting and interaction to all news feed posts.
  • A state of the art affiliate system that immediately pays you for everyone you successful invite to attend, exhibitor or book a workshop at our events, or advertise in our Magazine.

We see our new website as the "backbone" of the NEW DIRECTION for eventsmagazine and online professional network! We have put our 16 years of experience, several years of research, and hundreds of hours of consultation to create a NEW CONCEPT intended to create a community and culture of mutual support rather than a marketing opportunity! We are confident that this is "the way of the future" in sharing your offering (business, service and produces) to those looking for them (clients and customers).

Improvement #2:  New “Virtual and Live” presentations!

Imagine seeing many of the people you´ve been asking for at our event such as Dr. Miguel Ruiz "The Four Agreements", Byron Katie "The Work", James Van Praagh, Gregg Braden, Doreen Virtue, James Twyman, Deborah King "Be Your Own Shaman", Ram Dass “Be Here Now”"Dr. Joe Dispenza and Bob Proctor "The Secret", Caroline Myss, "Subtle Anatomy" ... and many other Best Selling Authors and World Renowned Experts. 

We´ve been working with a new conference technology provider to create a NEW virtual conference system which will allow us to present both "LIVE" events with some of these speaker physically present at our events and others "ALMOST LIVE" on a 20´ HD Screen with FULL DUPLEX audience interaction allowing you to interact, ask questions and much more!

The new system also includes "LIVE INTERNET STEAMING" allow even more people to attend virtually, as well as the ability to produce high quality video and audio recording for ALL our speakers and presenters, and allowing downloading these presentations after the event! The new system is planned to launch in 2013 if we receive the needed support!

Improvement #3: New “ONE NIGHT ONLY” Events!

Over the past 16 years, it´s often been a challenge to find times where many of the popular authors, speakers and presenters (many listed above) requested by those who attend our events at the same weekend of our expos! We´ve now partnered with a major promotional partner to launch the Body Soul & Spirit One Night Only events! These events will not be expos, but much more intimate evening events, although we offer a small number of sponsor tables in the lobby of the event. This event will be announced in a special section of our new website!

Improvement #4: More “affordable” Exhibiting options!

Over the past fifteen years we’ve seen the costs of producing and promoting our events sky rock to three and four times what they were just a decade ago!  While most other events have passed these costs on to their exhibitors, we’ve only raised our prices by 28% since our first events. 
As a result we have had to be incredible creative in the production of our events, and explore co-branding, media sponsorship, as well as trim some of the costs such as the provision of isle carpet, and including tables and chairs and other extras with exhibitor booths.  Still, as costs continue to increase and the past two years the exhibitor fees and sponsorship have NOT covered the cost of production and promotion of the our events.  As a result we have had to fund the shortfall from our own earnings.
Our solution is to provide more incentives that will encourage more community involvement that will benefit those who participate as we as the event as a whole.  The new incentives with offer several more opportunities to co-create our events with us offered, and allow those with less resources to  ´earn´ their booth option to be introduced with the new website!  We believe that this new options will allow many organizations who may not have been able to add our event to their promotional budget to join the shows, and result in a more diverse array of exhibits for those who attend our events! In addition, we have already offered the following more affordable options for potential exhibitors.

NON-PROFIT BOOTH:
If your part of a non-profit group, we now offer ½ booths on all corner booth spaces allow your organization (if approved) to acquire exhibit space at our expos ½ the price of a regular booth at our event.  As all these booths are on corner, each organization is allow a full table on separate isles as well as their own listings and other benefits.

AUTHORS COLLECTIVE BOOTH:
Do you have a Book you want to promote at our events! Over the years we have had 100´s of authors at our events that have told us they would like a more affordable option to join us! In Answer to this, we´ve created a cooperative authors booth in ALL our expos.  We allow each author ½ of a standard table to exhibit their book or books, as well as individual listings online and in the show guide providing the same promotional exposure all for as little as ¼ of the price of a regular booth (based on four authors per booth)

PRACTITIONER BOOTH:
 If you are part of a organization (e.g. Reflexology Association of Canada, Iridology Canada, or any other such organization or you just want to organize a exhibit space with others who practice the same healing art a you , you may now get Into a booth with other practitioners for as little at $200 per practitioner (based on four practitioners per booth)!  Last year returned to one the original practices we used to create our events! We created a detailed check list of all the various healing modalities (e.g. Hypnosis, Reflexology, Iridology, Reiki, Theta Healing, Matrix Energetics ... and 200 more)! If you would like to help organize one of these booths, contact us for more details.

Improvement #5:  More Social Programs including Saturday Event “AWAKE” the Ultimate New Consciousness Party!
We believe that life is meant to be fun, and our event should be as well!  That why we are planning more social events for our future events!  Our first is “AWAKE” the official Saturday Night Party at all our events! 

In this event, at 7pm, the lecture theater transforms into a stage, the curtains come down, the buffet and bar is set up, various health option restaurants, cafes and caterers put out snacks and hors d´oeuvre in a buffet with and those tall round table fill up the back of the room with waiters on call to serve you... this event promises to be the new consciousness social event of the year, and a new feature at the Body Soul & Spirit Expo.  CD Tables provided for performers..   Special DJ, and Kundalini Yoga Dancers, New Consciousness Comedian Show and more is planned!  More details and well as tickets will be posted soon! Ticket sales priced to cover the cost, all proceeds (above cost) go to charity)!

As this event is both a social and charitable event, we are looking for a volunteer coordinator, so if you love to organize parties be sure to send us a letter letting us know your interest and experience! 

We also have several other special social events planned, including an exhibitor welcome brunch at the official hotel the Friday Morning of the show, and a wrap up dinner at the close of the show!   Most of these events are planned for out 2013 events, so be sure to sign up to our newsletter online and we will keep you posted!

Improvement #6: Monthly Newsletter:  News, Events, and Articles

Wouldn´t it be wonderful if there was ONE monthly email that would keep you updated on all the events in our community? Share the latest news, events and the hottest and latest new businesses, spas, authors, movies? Provided timely articles, discussions, and insights on topic you want to learn more about?
This was exactly what we set out to create years ago when we first created News for Body Soul & Spirit which was a compilation of content from many of the wonderful people that exhibited and presented at the Body Soul & Spirit Expos!

For years, we accepted formatted, edited and emailed the newsletter to our email list compiled from individuals who subscribed online, as well as filled in "send me your email newsletter" forms at the front doors of our events.

After much demand its back! As part our complete renovation of the Body Soul & Spirit Website, the dynamic and interactive electronic publication is designed to bring our community together! Submit or read the lasts members, events, articles and news from our community.

We’ve added a new online editor to the Body Soul & Spirit staff, who will be responsible for assuring that each issue is carefully put together with information our members are looking for and delivered to email at the first of every month! 

As part of our new website improvements we will be launching a much more clean, readable and user-friendly “member back web” which will allow all our advertisers, exhibitors and members to post their articles, events and news!   If you’re not already subscribed, you will find a “Sign up for our Newsletter” button on our website!

Improvement #7: More Expos in More Cities with NEW licensed Shows!

It has come to our attention that there are several individuals that are now using the name or similar names, materials and concepts that are the intellectual property of the Body Soul & Spirit Expo, Magazine and Network! 

In some cases, individuals have copied the contractions, promotional copy, registration forms and much of the material that has been carefully created by our organization and the result of numerous consultations with lawyers, government officials and industry consultants without contacting us requesting permission for its use.
We feel that in many cases this was done out of ignorance and not as deliberate act to unlawfully use our intellectual property, or plagiarize our materials!  We’ve sought legal advice, and while in most causes a law suit seeking monetary compensation would be the most recommended direction, we’ve sought a more conscious solution, which we believe will bring our community together rather than create more disharmonies! 

As of the release of our NEW website, we will be offering a “License Option” whereas those who want to use our materials, concepts and name may do so by entering into a license agreement!  This license would also provide additional resources including a listing on the official Body Soul & Spirit Website, inclusion in the considerable publicity and promotion of our events and much more!

We believe that there is room for all who wish to provide events for their community and are confident that this direction will provide greater benefit for everyone!

Sponsorship: A rewarding way to be part of the adventure!
Want to be part of making things happen? We are looking for a few sponsorship partners to participate in the creation of our new website and our new conference program, if you’re the right person, organization of company, we’ve put together an incredible offer that we fell with far surpass your contribution to these project! 

Our 888 Sponsorship Plan!  Help us create our new website!
Looking for a great way to get an estimated 200,000 Logo and Website Impression per month or more for you business or organization!  Among other benefits  website sponsors receive a high profile linked logo (75 pix by 75pix) on the footer of over 500 web pages on our new site for a little as $88 per month (on year commitment paid in advance!  We´ve limited this opportunity to the first 8 qualified applicants!  If you would like to learn more contact our sponsorship coordinator Chandler Armstrong at 1-877-560-6830 ext. 4

Virtual Theatre Sponsorship:

Imagine your name on all the Body Soul & Spirit Events, from expos to one night only events! To help capitalize our new state of the art theatre, we are offering 30 second commercial for as little as $45.00 per ad that will reach our highly targeted and audience looking for what you offer.  Aired on our new large screen before each presentation (depending on the package) these commercial will air as many times as one every 30 minutes or between each presentation! 

In addition you sponsors will also be included, where possible, in the live streaming and downloadable video presentations and event YouTube videos from the presentations at our events, reaching tens of thousand more people.

We are offering a full year of commercials to 15 Sponsors for the First Year for just $2200 each with a guarantee 12 Screens per event, and over 120 per year, a value of $5400.00!  100% of your sponsorship contributions will go towards the estimated $30,000 in audio visual and production equipment and program set up.

As an additional thank you, we will also hang a 4’ x 6’ (tall) banner for each of the 15 sponsors around the perimeter and the entrance to the main stage lecture theatre for the first year and your logo in the lecture programs.  At average cost of $250 per show this would be a $2000.00 value in itself!

If you would like to sponsor this project we are offering 30 second commercial spots between ALL presentations as well as on our Streaming call program coordinator Chandler Armstrong at 1-877-560-6830 ext. 4

 

Conclusion

As always, YOU are an important part of the Body Soul & Spirit, and it is YOUR participation and support that is the fuel that propels us forward!

We look forward to seeing you whether as an exhibitors or visitors at one our events, contributor or advertiser in our magazine or online at the launch of our new website as a members, directory listing or sponsor!

In Infinite Love and Gratitude
The Body Soul & Spirit Team




4 Comments   ·   Add comment   ·   read 4781 times


Comments
By Anonymous on 31 December, 1969:
What would the price difference be between a one hour live event and a one hour ´almost live" Event? Would be interested to know.

THanks so much

Carolyn Winter

By Brad Simpson on 31 December, 1969:
The "almost live" events would provide full interaction with the audience, they presenter would be able to see the audience and the audience would be able to ask questions! These events would be much more affordable, and in some cases included with your admission to the event!

By Anonymous on 31 December, 1969:
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