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News & Article Archives > Grab Bag Articles > 21st Century Business Women

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21st Century Business Women
Posted by on 31 March, 2008

It takes a certain mind-set and bravado for anyone to start their own business and succeed, but it’s even more difficult for a female entrepreneur. Let’s face it, ladies! We’ve always had to be twice-as-smart and twice-as-confident as any male counterpart in the corporate world. After all, if we can bear and raise the future generation, how can running a successful business scare us?



When the first generation of women entered the workforce in earnest in the
1970s, they succeeded in the only way they could – by imitating men.
Authoritarian leadership and tight control was the hallmark of that day’s
businessman, and women were not exactly welcomed into the ranks of management.
Well ladies, that was yesterday, and today is today!



Forget what your mama or your boss told you, because following the rules can be
bad for your career. Today’s CEO/entrepreneur can no longer tap his/her
company’s full potential using a “command-and-control” style. The 21st century
business woman needs to be able to build a vision based on the awareness of
economic transformation, then help her partners and staff fulfill that vision.
She must draw on a wide range of skills to get to the top and stay there.


Following are 7 Key Characteristics that are essential:



  1. Sell the Vision: A leader with a fresh, independent plan for her
    company’s growth and future has a distinct advantage in luring and keeping
    great talent and investors. Vision is not some lofty ideal, but an
    obtainable concept that is easy to understand and will make the company grow
    to another level.

  2. Reinvent the Rules: While women have traditionally been socialized to
    please others, the 21st century leader knows that good girls rarely post
    great returns. The strong managers/owners today not only anticipate change,
    they create entirely new organizations that respond to shifts and search for
    innovation.

  3. Achieve With A Laser Focus: Go where others fear to tread! Being
    aggressive and ambitious has long been considered male traits, but they are
    key qualities for new leaders. Today’s business woman has the ability to
    home in on opportunities that others may simply not see, and then excel in
    that uncharted territory.

  4. Use High-Touch in a High-Tech Era: When a number of leaders are
    conducting business by e-mail, voice mail, passwords, and PINs, the female
    entrepreneur succeeds because she guides with a strong, personal, bed-side
    manner. Today’s business woman is just as technologically savvy as her
    peers, but her skill with staff and customers is “high-touch” which gives
    her a critical edge and separation from the “pack”.

  5. Challenge or Opportunity? – Women are great at turning a challenge into
    an opportunity instead of using the “slash-and-burn” approach. They are able
    to make bold strokes, but they also win the cooperation of others in the
    organization in making any transformation a success.

  6. A Customer Preference Obsession: In this information age which makes it
    easier to shop around for the best “whatever”, businesses must work harder
    to give people what they want before their competitors do. There is no
    substitute for spending time with clients to become expert at their
    businesses and learn their demands. Female leaders are almost intuitively
    adept in doing just that, and without the client even suspecting.

  7. Courage Under Fire: Show me any career woman or female entrepreneur
    today that isn’t able to “stand-the-heat” in any tough-call situation. Their
    decision-making skills are rooted in a high level of confidence, because
    they’ve had to weather and surpass any and all “corporate” storms they’ve
    encountered over time.


It takes a certain mind-set and bravado for anyone to start their own
business and succeed, but it’s even more difficult for a female entrepreneur.
Let’s face it, ladies! We’ve always had to be twice-as-smart and
twice-as-confident as any male counterpart in the corporate world. After all, if
we can bear and raise the future generation, how can running a successful
business scare us?

 



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